A Guide to Building a Talent Engagement Strategy in 2023

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What is Talent Engagement 

Effective talent engagement is essential for any company as it plays a significant role in the success or failure of the organization. It is crucial to attract the right talent and ensure that they remain engaged and committed to the company’s goals and objectives.

Talent engagement involves developing strategies that allow companies to establish and maintain meaningful relationships with their employees. By interacting with them, companies can create an environment that fosters a sense of loyalty, motivation, and enthusiasm among their employees.

A well-designed talent engagement strategy helps candidates to learn more about the company through its employees. This, in turn, helps to establish a positive employer brand that attracts top talent and earns goodwill in the industry. 

By leveraging the power of talent engagement, companies can create a work culture that fosters innovation, creativity, and collaboration, leading to increased productivity and profitability.


Why is Talent Engagement Important?

Implementing effective talent engagement strategies is essential for organizations to attract and retain top talent. By engaging with potential candidates who are already familiar with the company’s mission and values, recruitment efforts can be streamlined, resulting in reduced hiring time and costs. 

Given the current competitive job market, employee turnover rates are high, making it critical for companies to prioritize talent engagement initiatives to retain valuable employees in the long run.


How to Address the Challenge of Talent Management Effectively

To address the talent engagement challenge, companies must prioritize a “talent-first” approach and do so promptly. Many companies are experiencing the loss of their top performers, often due to a need for more transparency regarding career growth and advancement. To foster long-term connections with employees, it is crucial to establish transparent career pathways tailored to individual skills and aspirations.

Upskilling: Strengthening an employee’s existing skills to bridge skill gaps, enhance productivity, and bolster job security.

Cross-skilling: Assisting employees in acquiring new skills that benefit different business areas, enabling seamless transitions between teams and departments.

Lateral moves: Allowing employees to switch to a new role at the same level and pay, offering the chance to diversify their skill set, improve work-life balance, or bring fresh engagement to their daily tasks.


Talent Engagement Strategies to Follow

A talent engagement strategy aims to build relationships with candidates by interacting with them meaningfully and personally. Various methods can be deployed to make the correct strategy, such as engagement audit, innovating and leveraging the right tech stack and building engagement personas.

Set Up An Engagement Audit

Setting up an engagement audit can help build a good talent engagement strategy. Keeping up with metrics such as open rates and click-through rates on your emails to talent can give valuable insights. 

Other areas that can be looked at include the pace at which the talent acquisition team responds to candidates, how quickly the follow-up information is provided after application, and feedback given to candidates post-interview, among others. Audits can be performed on how easy it is to access and apply for open positions in the company via the careers page.

Define Your Personas

For a company, it is essential to understand the kinds of personas for its job profiles. These personas are not just simple demographic information but in-depth stories the company can tell about the people who work at their organization.

Understanding the education levels and background of the audience and their preferences can help show what to highlight in your job postings and which channels to use to reach out to the audience.

Leverage Technology

Having the correct tech stack and leveraging it correctly is crucial to building the right talent engagement strategy. Innovating the tech stack continually and staying energized is essential in setting up an effective talent management strategy. 

Having an ATS and CRM tool is just not enough these days. The right talent engagement strategy will deploy the ATS tool to enable engagement programs and systems. The CRM tool, on the other hand, will act as the source for interactions between applicants and recruiters.


5 Keys to Talent Engagement

Talent Engagement Key 1: Define Talent

Your company must precisely define “talent” beyond mere labels for successful talent engagement. Document the specific attributes you seek in potential hires for roles like “leadership,” “communicator,” and “team player.” Involving various leaders will solidify your understanding and aid talent recognition during interviews.

Talent Engagement Key 2: Building a Strong Employer Brand

Create a strong employer brand that showcases your company as an appealing workplace. Ensure that everyone in the organization understands and recognizes its strength. A robust employer brand is rooted in a positive company culture, fair treatment of employees, attractive benefits and perks, and a conducive work environment. You can easily attract talented candidates by paying attention to what currently works for your employees and addressing any issues.

Talent Engagement Key 3: Be Efficient in Leading People

Prioritize investing time in leading and managing your employees. Research shows that employees’ decision to stay or leave a job is often influenced by their relationship with their manager. Beyond monetary incentives and career growth opportunities, a manager who genuinely leads dedicates time to communicate with their team, actively listens to their concerns, sets clear expectations, and provides feedback and recognition.

Talent Engagement Key 4: Being Conversational

Encourage a culture of respectful and collaborative conversations. Foster open dialogue where employees comfortably express ideas and concerns. A manager’s attentive and empathetic listening is valuable. Respectful exchanges build trust, strengthen relationships, and prioritize discussions. Create an environment where individuals feel heard and valued.

Talent Engagement Key 5: Develop Resilience

Resilience is a crucial trait in the face of challenges and uncertainties. Encourage and reinforce resilience within your workforce. Offer training programs and processes that continuously build and enhance employees’ skills, update their knowledge, and maintain high efficiency. A resilient force is better equipped to handle crises and attracts talented individuals seeking opportunities for growth and development.


Talent Engagement with Oorwin

Oorwin’s AI-enabled Talent Recruitment platform has all the features to keep candidates engaged. The AI-enabled platform allows recruiters to draw candidates from a list of profiles and communicate with them through multiple channels such as text, emails, and meetings. 

Furthermore, automation ensures all of this is done in less time and hassle-free so the recruiter can utilize their time on other essential tasks. Learn more about Oorwin’s AI-enabled platform and how it can aid in your company’s talent engagement strategy here.


Frequently Asked Questions

What is a talent engagement strategy?

A talent engagement strategy is a company’s mechanism to form a meaningful relationship with candidates. There can be various methods for a talent engagement strategy, such as using the right technology and engagement audits.

How do you achieve talent engagement?

Talent engagement can be achieved by building deep and meaningful relationships with candidates. This can be made possible by personalized interactions and is crucial to retaining a firm’s best talent. Talent engagement strategies are essential to strengthen the employee’s life cycle in a firm.

What are the key components of talent management?

The key components of talent management include workforce planning, recruitment and selection, onboarding, training and development, performance management, career planning, and succession planning.

How does talent management benefit employees?

Talent management benefits employees by providing opportunities for personal and professional growth, recognition and rewards for outstanding performance, and a clear career path within the organization.

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