Artificial intelligence. Machine learning. Automation. These are just a few ways technology has helped companies evolve their recruitment process. But despite these advancements, it still takes companies an average of 1-2 months to fill a position. Why? Because employers aren’t implementing an effective candidate engagement process.
How to Build Your Candidate Engagement Process
A candidate engagement process is one of the most vital components of recruitment. This process is the hook that will attract qualified candidates to open positions—and motivate them to continue through the recruitment and hiring processes. Here are 5 steps you can take to ensure you are effectively engaging your qualified candidates.
Define Your Company’s Value Proposition
The first step in engaging your candidates might surprise you. Before you can engage potential hires, you must understand what your company brings to the table. To do this, it’s important to review your company’s values, goals and culture, and develop a unique value proposition for candidates. For many companies this is called their employer brand.
Once you have a clear understanding of your company’s value, you can effectively communicate this to potential candidates through your employer branding strategy. A solid employer branding strategy includes creating quality content that helps candidates understand what it is like to work for your company. This content should give your candidate insight into your company culture and allow them to envision what their future employment can look like. What’s more engaging than that?
Understand Your Candidate’s Needs
To effectively achieve candidate engagement, you must have a clear understanding of who your qualified candidates are and what they need from their future employer. This gives you insight into whether your needs and theirs will align. This step also gives recruiters a clear sense of why a candidate might be looking to leave their current organization. With that valuable information they can tailor the conversation to touch on topics that are unique for each potential hire.
To truly understand your candidate’s needs, you must…
- Ask the right questions
- Identify the alignment between their needs and the role
- Analyze all of the information you receive, even if it doesn’t seem relevant
Empower Your Hiring Managers
When moving through the candidate engagement process, the hiring manager is a crucial member of the recruitment team. They are responsible for working with the team to identify potential candidates and then maintaining relationships with those candidates. To empower your hiring managers, you must ensure they have the resources they need to be successful, and the training to engage with potential candidates effectively.
Leverage a Talent Acquisition Solution
If you are serious about candidate engagement, you must implement and leverage a talent acquisition solution. An effective talent acquisition solution will help your HR team to continuously engage candidates with a branded career portal. The right solution will also enable your team to:
- Readily source and screen candidates with the right fit using intelligent candidate matching and ranking
- Readily manage your job applicants based on interest and skill
- Manage resume submissions using applicant tracking
- Initiate interviews with interview management tools
- Seamlessly onboard candidates using digital onboarding tools
By simplifying these processes, you save time and resources that can be used to further engage your candidates and achieve a better understanding of their needs and qualifications.
Automate Your Hiring Process
The final step in building an effective candidate engagement process is to automate your hiring process. You must have solutions in place to seamlessly onboard candidates using digital onboarding tools. This will ensure that candidates experience a simple hiring process, and can be used as a selling point when they are considering multiple opportunities.
For more information on how to improve your candidate engagement process from a singular platform, take a product tour today.
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