6 Ways to Attract Top Talent for Your Company in 2023
3min read / 30 Nov 2022
Attracting Top Talent: Why is it Essential?
The right talent is one of the most significant assets for any business, as they enable growth and new opportunities. To survive the competitive spectrum, companies must hire top talent. Only when a company has the resources it needs can it deliver quality and stay in the game. Companies with strained talents who fail to attract top talent eventually fall behind in business.
With the changing workforce scenario, the previous strategies of incentives, bonuses, and coupons have worked differently than they used to before. For example, post-pandemic, many top talents look for the flexibility of working from home. It has become essential for recruiters to strategize innovative ways to attract top talent for their organization.
6 Proven Methods to Attract Top Talent
With ever-changing factors influencing how top talents perceive companies, here is our take on how to attract top employees for businesses.
Provide Flexible Work Options
To attract top talent, it is essential to know what the candidates prefer while they look for a job. Flexibility is one such factor that influences top talents to a great extent. As the pandemic made work from home the “new” normal, companies had to ensure businesses ran smoothly while employees stayed safe at home.
A recent study from Gallup gave a clear idea of why employers struggle to get the workforce back in the office. The data suggests that 9 out of 10 employees prefer working from home. So the option of working from home extensively impacts attracting top talent for a business.
Not only the employees, work from home and flexibility benefit the recruiters and businesses. For instance-
- The remote working option brings down geographical boundaries and offers a large pool of top talents with a higher chance of fitting the requirement.
- With a flexible working option, companies can bring down costs for each employee, starting from electricity and other amenities that an employee consumes while they work from an office.
Utilise Social Media
Social media these days is not just limited to recreation or leisure; it has become an integral part of the networking strategy. Candidates spend time on multiple platforms these days. Hence, companies must leverage platforms like Linkedin, Facebook, Instagram, and Twitter.
Building a good social media presence attracts top candidates who eagerly apply and look forward to working with your company. Staying active on multiple channels also enlarges the talent pool for your next hire. Hiring candidates from social media platforms is known as Social Recruiting.
Get the Best Out of Technology
Recruiting managers collectively agree that hiring talents comes with many risks; sometimes, it works out, and sometimes it does not. Often due to a lack of time and resources, companies hire the wrong candidate, which comes with additional expenses.
With the progress of Artificial Intelligence, companies can leverage technology for such instances to improve the selection process of top candidates.
Applicant Tracking Systems (ATS)
An Applicant Tracking System (ATS) helps streamline and automate the recruitment process by centralizing all possible candidates and filtering the application based on keywords and phrases. When an employer has clearly outlined the job description, the hiring process is much more effortless.
Recruiting agencies have an extensive database of job seekers, and employers need to provide these agencies with the requirements of their candidates. Employers can build a talent acquisition strategy by working with these recruiters to source, attract, and recruit quality candidates.
Build an Employer Brand
An employer brand should portray what the company does and what vision it upholds to achieve. The best place to share these so that it is visible to potential candidates is social media platforms such as Linkedin, Facebook, and Instagram. When a company creates a brand, a top talent who resonates with similar values and vision is bound to feel enthusiastic about working with the company.
Network in Specific Events
Networking is the art of connecting with the right people. It is not only beneficial for company growth in terms of clients and revenue, but it also helps in attracting top talent. Tapping into communities through events and meetups aids in top talent recruitment. Candidates who resonate with your work company and culture will be easier to retain in the long run.
Implement Referral Programmes
One of the most underrated strategies, referral programs can help in top talent recruitment. When you offer beneficial programs to your existing employees, they will go the extra mile to refer candidates with higher chances of fitting in the role. Word-of-mouth branding is an age-old method but does work in favor.
Start Attracting Top Talent Today
Apart from these, companies must understand that talent acquisition should align with their goals and values. Many companies miss out on top talents as they fail to incorporate diversity, equity, and inclusion in their strategy. Creating anti-discrimination laws and reducing wage gaps through fair pay are some other measures that can aid in attracting and retaining top talent.
Frequently Asked QuestionsAQ
How do you attract top talent to your company?
Attracting top talent requires identification of company goals, portraying the same, creating a brand by leveraging social media and using technology for recruitment.
Why is attracting talent important?
Attracting talent is important for your company’s bottom line. Hiring employees who are happy and engaged are likely to perform better.
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