A good customer relationship management (CRM) system is a must for any business looking to scale. This is because CRM handles the complete customer journey from potential prospects to happy customers. But, how does CRM play a role in recruitment, and with so many CRM vendors in the market today, what are the CRM features that you must look for in a vendor?
Well, if you are looking for a solution, then you have landed at the right place. In this article, I will cover how CRM plays an important role in the recruitment industry and the top CRM features you must consider while choosing CRM software for your organization.
For beginners, who are new to this industry, let me start by giving you a gist of what is CRM.
What is a CRM?
Customer Relationship Management (CRM) is generally defined as the system that helps businesses to manage customer data. It provides them with the ability to add new customer data, keep current customer contact details up to date, manage customer accounts, and track customer interactions.
It is mainly designed to help businesses improve customer relationships and generate more revenue by providing detailed insights. Next, let us look into how CRM plays an important role in recruitment.
Role of the CRM in Recruitment
According to us the major role of CRM in recruitment is to develop, maintain and nurture relationships with candidates by keeping them up to date on the roles their resumes have been recommended for, the progress, and upcoming referral campaigns.
The CRM vendor that you use for your organization is also a centralized database of all the contacts and accounts related to you. Also, it should provide detailed insights through comprehensive reports, dashboards, and analytics.
So, now that you know what is CRM and the role of CRM in recruitment, let us understand the features a CRM software should have for recruitment.
Top 10 CRM Features for Recruitment
The following are a few important CRM features you must consider while choosing a CRM.
1. Sales Management
Sales management is one of the main functionalities of customer relationship management. This includes lead management, deal management, contact management, account management, workflow automation, etc.
Almost all the CRM vendors present in today’s market, have these functionalities in-built in the system.
Customer Relationship Management software with AI capabilities will help you pull prospects from various sources on the database. This will further help in accounts and contact nurturing. Along with this, advanced AI capabilities will also provide help in ranking the leads, to help the sales team target more potential clients.
Lastly, the AI capabilities of a CRM provide predictive analytics, insightful dashboards, and market stats about the account.
3. Sales Enablement
Sales enablement is a process of enabling your sales team with the required resources such as information, content, tools, to effectively sell your product to the customers. A good CRM will provide features such as document library integrations, partner management, smart calendars, for effective sales enablement.
The CRM you choose for the organization must be flexible enough to integrate with 3rd party applications to bring in some extra functionalities to your system. A few of the popular 3rd part app integrations are GSuite, Sales Tools, LinkedIn, and other CRMs as well.
5. Customer Engagement
One of the major goals of CRM is to ensure proper customer engagement and convert the potential prospects to a rapidly increasing customer base. This can be achieved through real-time mail sync, chatbots, auto reminders, etc provided by your CRM vendor.
Plugins provide 3rd party applications support with CRM to seamlessly track and sync all your contacts, schedule prior communications, create reminders, and get updates about prospective leads without switching the applications.
A few of the popular plugins with Oorwin CRM are Gmail, Chrome Extension, Outlook, Office 365, LinkedIn Extension, etc.
As data plays an important factor in the functioning of organizations, it is of utmost importance for us to secure the data and ensure it meets the compliance requirements of the organization.
Since CRM is generally considered to be a centralized database of all the contacts, it must ensure high security of your organization’s contact details, provide data encryption and meet compliance requirements.
As the name suggests, CRM software must provide options for the internal teams to do the following:
- Understand the customer base
- Target the right audience
- Convert leads to happy customers.
To achieve this goal, your CRM vendor must provide features and functionalities for customer segmentation, lead nurturing, contacts management, campaign management, and real-time campaign insights. These functionalities will help the recruiters send the right type of communication to the segregated database.
9. Omni Channel Communication
CRM Vendors must provide options for users/ recruiters to communicate with candidates and their accounts/contacts through multiple communication channels such as emails, SMS, voice calls, customer portals directly from CRM itself. This will help the recruiters reach out to candidates in bulk and also reduce the time spent in communication.
Customization plays a vital role in getting the personal touch in reaching out to the right candidates. This involves your CRM system providing customizable options in scheduling campaigns, drafting emails, templates, and documentation, adding fields, lead and opportunities workflows, docusign options, etc.
Discover the Oorwin CRM
Oorwin’s CRM offers you all the above-mentioned features and much more to give your teams the right features to reach out to your prospects and convert them into customers. Some highlights of Oorwin’s customer relationship management are:
- Run focused campaigns with customizable templates in a timely manner
- Get access to accurate lead scoring, increases instant deal closure probabilities
- Perform intelligent sales forecasting and prospect segmenting
- Perform all CRM functions from your inbox and access the business app marketplace for integrations
- Analyze metrics on all campaigns
- Customize e-docs and proposals with native digital signatures for quick approval